# Think different…Think the percentage!

There are 4 “i” ( Iphone, Ipad, Ipod, Imac) in a store and each person has an apple.

How many Apples and people are there in all?

PERCENTAGE: THEORY, EXAMPLES …. & APPLES!

A percentage is a number out of 100. To understand percentages you need to understand fractions and decimal. Percent means out of 100. 10% means 10 out of 100 or 10/100. Converting percentages to fraction is very easy:

17% -> 17/100

15% > 15/10=3/20 ( there is common factor, 5).

To converting percentages to decimal, you must express the percentage as a fraction first ( don’t simplify!), then divide by 100 by moving the decimal point 2 places to the left. Examples:

40% ->40/100= 0,40 (or 0,4)

25,5% -> 25,5/100= 0,255.

Converting fractions and decimals to percentages is very useful, especially in calculation the sale price of an item on sale ( if you’d like to try calculating the percentage, here http://www.mathplayground.com/percent_shopping.html there is a funny game).

Examples:

5/8 -> (5/8)*100=500/8 % =62,5%

0,7225*100=72,25%

Now, lets look at the basic numbers.

This year iPad sales will probably end up being somewhere between 10 million and 15 million. Apple has about 40 percent gross margin on iPad sales.  4.8 million tablets shipped globally during the third quarter of 2010, and Apple iPad accounted for nearly 90 % of them. iPad has about 30 percent gross margin on app sales and 10 percent margin on song sales.

Assume iPad is going to sell 50 million iPads next year . That’s 200 million iPads in 2013, or 15 to 20 times what they did in 2010. Two-hundred million iPads with a 30 percent margin (currently margins on iPads are about 36 percent, but I assume they will go down) is about \$30 billion in gross profits.  Make better money decision!

• 16GB    ->     \$499.00
• 32GB   ->     \$599.00
• 64GB   ->      \$699.00

Assume 100 million app sales a day. Each app, on average, is about 30 cents. They get 30 percent margins on an app, or about 9 cents per app. That’s \$9 million in gross profits per day or about \$3.5 billion per year in gross profits on app sales in 2013. Already we are at \$35 billion in gross profits and that’s without counting iPhone sales, iPod sales, song sales, video sales and Mac sales. Now, the App store is about to hit ten billion downloads!

As with the 2010 fiscal fourth quarter, much of the spotlight for the 2011 first quarter numbers will fall on the iPad. Apple sold 4.19 million iPads during its fourth-quarter.

iPods will be a source of fascination, too. Apple’s music player line, which still dominates the MP3 market. Year-over-year sales growth has declined in recent quarters. The holiday season was the biggest quarter for iPod sales, as consumers snatch up the devices for gifts and stocking stuffers.

In the year-ago holiday quarter, Apple sold 21 million iPods.

Shop Ipod:

• Ipod touch: from \$ 229
• Ipod classic: \$ 249
• Ipod nano: from \$149
• Ipod shuffle: \$ 49

IPhone sales continue at a healthy clip, improving by 86 percent over last year to 16.24 million sold in the quarter, the PC World reported.

Apple sold 4.13 million Macs during the quarter, a 23 percent unit increase over the year-ago quarter. The company sold 16.24 million iPhones in the quarter, representing 86 percent unit growth over the year-ago quarter.

Shop Iphone:

Shop Mac:

• Mac Book: \$999
• Mac Book Pro: \$1199
• Mac Book Air: \$ 999
• Mac mini: \$ 699
• iMac: \$1199
• Mac Pro: \$2499

http://itunes.apple.com/it/app/quick-percentage-calculator/id385916047?mt=8